How a family recipe launched a company devoted to the promise of cannabis’ ability to treat diseases.
September 22, 2019
Women & Weed: Visionaries of the Cannabis Industry
September 26, 2019
Mara Gordon is a cannabis advocate, entrepreneur, and researcher. She has harnessed her background as a process engineer to create therapeutic dosing regimens for thousands of patients around the world, drastically improving their health, quality of life and longevity. Mara openly shares her knowledge about the therapeutic benefits of the cannabis plant – whether consulting with medical teams, through TEDx Talks or calling out hyperbole in the industry she cares so deeply about.
Mara rose to prominence through the company she co-founded, Aunt Zelda’s. Back in 2011, Aunt Zelda’s operated as a collective, bringing bespoke cannabis formulations to patients. As additional regulations were introduced in California, Mara standardized her most popular therapeutic oil blends, making them commercially available to patients through the respected Aunt Zelda’s brand.
With science as her North Star, Mara has pursued data-driven, plant-based medicine for numerous maladies. Seeking to engage a larger medical and patient community as well as to place the practice of medicine back into the hands of qualified medical practitioners, Mara launched Calla Spring Wellness, a telemedicine platform and clinical service utilized by physicians and nurses to guide them on incorporating cannabinoid-based medicines into their standard treatment plans. Calla Spring Wellness is fueled by her careful data collection through Aunt Zelda’s, along with years of research and development in consultation with knowledgeable physicians and world-renowned researchers.