Mara Gordon is a cannabis advocate, entrepreneur, and researcher who openly shares her knowledge about the therapeutic benefits of the cannabis plant – whether consulting with medical teams, hosting TEDx Talks or calling out hyperbole in the industry she cares so deeply about. She has spoken around the world and has been featured in the films The Medicine in Marijuana, Mary Janes: Women of Weed, and award-winning documentary Weed the People. Mara rose to prominence through the company she co-founded, Aunt Zelda’s, in pursuit of data-driven, plant-based medicine. Beginning in 2011, Mara standardized her most popular therapeutic oil blends, making them commercially available to patients through the respected Aunt Zelda’s brand. She later launched Calla Spring Wellness in order to serve patients and Zelda Therapeutics in order to conduct research.